This work was truly a cross departmental project, the 2021 Let’s Eat, Philly! Dining Guide, showcased the best places to eat and drink in and around Philadelphia. The highlights included a deep dive into Craig LaBan’s Top 10 Restaurants, which represented the best places to eat, and the new restaurants you won’t want to miss.

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We shot the cover at FRIDAY SATURDAY SUNDAY in the upstairs dining room on a bright pink background. This use of pink as well as the redesign logo and the use of a new custom Inquirer typeface branded the content across the products and marketing as one large campaign.